Diamond Drainage NW

We’ve just completed a full website rebuild for Diamond Drainage NW, a drainage company operating across the North West. The previous site had been built using a generic WordPress template, which limited performance, flexibility and the ability to properly scale SEO across multiple services and locations. As the business grew, it became clear the site needed a stronger foundation.

We rebuilt the entire platform using a fully custom setup designed around performance, structure and long term growth. By moving away from template-based WordPress builds, the website now runs on a lightweight codebase with no unnecessary bloat. This results in faster load speeds, cleaner structure and far greater control over how the site is built and expanded.

A key part of the rebuild is the custom SEO controller, which dynamically generates over 1,200 service and location pages across the North West. Rather than relying on duplicated templates or manually creating pages, the system builds them in a structured way that allows proper indexing and strong local coverage without thin or low quality content.

We also developed a bespoke admin panel, giving the client full control over services, locations and content without relying on plugins or workarounds. This keeps the site easy to manage while maintaining the structure needed for strong search performance.

The build includes full schema markup across every page, a dynamic sitemap and a complete redesign from the ground up. Every part of the site has been built with both users and search engines in mind, creating a platform that not only looks better but performs properly.

The site is going live this week and is built to do exactly what a modern trades website should do. Load fast, scale properly and rank across a wide area without cutting corners.