CFEquineGroup Redesign

We recently completed a full website rebuild for CF Equine Group. The site had previously been updated using WordPress and Elementor, but after seeing the performance and structure improvements we delivered for other clients, the team decided to move across to a fully custom Laravel system powered by Filament.

The goal of the rebuild was to create a faster, more scalable platform that could support both e-commerce and the specialist services the business offers. By moving away from Elementor and plugin-heavy WordPress builds, the new Laravel setup provides a cleaner codebase, better performance and much greater control over how the website is structured and expanded.

A key part of the project was building a fully custom e-commerce system designed specifically for their products and ordering process. Rather than relying on standard shop plugins, the store is now tailored to the business, giving them more flexibility over product management, customer experience and future development.

We also developed a custom lab results portal for customers. When test results are ready, clients receive an automated email containing a secure clickable link which takes them directly to their results dashboard. From here they can view detailed information and reports in a clear and easy to read format. This removes the need for manual communication and creates a much smoother experience for customers accessing important data.

Alongside the technical improvements, the entire website was redesigned to give the brand a cleaner and more professional online presence. Every page was rebuilt to improve layout, clarity and usability, making it easier for customers to browse products, understand services and access information.

To support long term growth, the site also includes a custom SEO controller which allows new pages to be generated and structured properly for search engines. This ensures the site can continue expanding its search visibility as the business grows, without relying on duplicated content or inefficient page builders.

By moving from a WordPress Elementor setup to a custom Laravel and Filament build, CF Equine Group now has a fast, scalable website that supports e-commerce, customer portals and long term SEO growth in one clean platform.